May 24, 2019, at 12:30pm
The dating industry has exploded in the past decade, and in the UK alone it is predicted to be worth £225m this year.
Charlotte ‘Charlie’ Spokes (Fd 01), founder of My Friend Charlie, has identified a gap in the market for singles wanting to meet people face to face and is now seeking investment to expand across the UK.
There’s no shortage of apps on offer for busy, on-the-go singles. However, with the rise of 'swipe fatigue' and the initial excitement of dating apps waning, people are looking for a more genuine way to make connections. My Friend Charlie has a simple dating solution: carefully-curated events at unique venues.
In the past 18 months, the business has gained significant traction, having an engaged database of over 2,000 users, holding over 50 events in London attracting 700+ attendees. The My Friend Charlie model has proven that demand exists for offline events for an online generation.
Charlotte is now seeking investment in return for equity, with the aim of expanding My Friend Charlie’s presence into four additional UK cities, grow the partner network and raise the brand’s profile through marketing activities. A custom events management system is in development which will enable multiple revenue streams, including a recurring revenue model from premium subscriptions. Development is also underway on a user-facing native app for both iOS and Android. Being a tech-enabled business will support the brand to grow quickly and efficiently from a strong foundation. Learn more about how to invest via http://bit.ly/MFC-OUs.